Page 18 - Trump Never Give Up: How I Turned My Biggest Challenges into Success

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I NTRODUCTION

WHAT GOES THROUGH MY MIND
WHEN I HEAR THE WORD “NO”

his book is about a subject near and dear to my heart—
Tnever giving up. Needless to say, I have a lot of experience
in this area, so I feel I have some insight on the subject. I’ve
written a number of books already, and I don’t need the money,
but it’s a subject I feel strongly enough about to take the time to
write about it.
The first big “No” that hit me came when I was first start-
ing out in Manhattan in the 1970s, and everyone—and I mean
everyone—told me that it was a terrible time for real estate. Even
people who were well established were saying that. What they
were saying was true—the market had definitely cooled, and
there was no denying that fact. Even worse, there was serious

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