Page 184 - Trump Never Give Up: How I Turned My Biggest Challenges into Success

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W HERE O THERS F AIL —T HERE ’ S Y OUR O PPOR TUNITY

was a long time coming. It didn’t happen overnight. I was tena-
cious and attentive to this property for many years.
Then the question was what to do with the building. I had
been advised to turn it into a residential property by almost
every person who had an educated opinion to give. However, I
felt in my gut that I wanted to keep it as a great business
address, because Wall Street is a great business address, so I
refused to budge. Time has shown that I made the right deci-
sion—it is a thriving and sought-after building, with many
of the top-notch businesses in the world operating within
its walls.
In addition, very soon after acquiring 40 Wall Street, the
real estate market turned for the better, and the downtown
area experienced a renaissance in both commercial and resi-
dential properties and developments. The timing could not
possibly have been better. I’m not one for miracles, but this
comes close.
I make approximately $20 million a year in rentals from 40
Wall Street and the building is now worth $500 million. Not
bad for a $1 million investment. So, aside from owning the most
beautiful building in lower Manhattan, I have the added attrac-
tion of making a profit. Have you been to the Trump Building
at 40 Wall Street? If you have, you know why I’m so proud.
There is nothing like Wall Street, and there is nothing as beau-
tiful as this building.

C OACH T RUMP
M AKE I T H APPEN IN Y OUR L IFE

Nothing is easy. Sometimes you just have to be stubborn
as well as patient.

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