Page 39 - Trump Never Give Up: How I Turned My Biggest Challenges into Success

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I L OVE A G OOD F IGHT

The Tr ump SoHo Hotel Condo minium

oHo has been a chic neighborhood for some years now, and I
Swaited a long time to enter it as a developer. I knew it’d be a
fight to get anything going there because most of SoHo is made
up of low-rise buildings and is subject to strict zoning laws. I
doubt if any of you would think of or refer to SoHo as a manu-
facturing center, but for historical reasons, that’s how much of
it is zoned. So, building a residential structure in the locations I
wanted is not permitted. However, you can build a hotel there.
When I learned that, I decided to build a condominium hotel in
SoHo—a tall one.
SoHo is considered a mecca for art, film, and fashion buffs,
with over 250 art galleries, 100 designer stores, and over 200
restaurants. In other words, it’s a great area to visit and an even
greater area to stay. I believed SoHo deserved—and was ready
for—a first-rate, twenty-first-century hotel.

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