Page 41 - The Way to the Top
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William C. BYHAM
Chairman and CEO of Development Dimensions International, Inc.
Early in my career, I worked at the world headquarters of JC Penney. One
of the senior executives there had a test through which he put all major
decisions: “What would be the best thing that could happen from this
decision and what would be the worst thing that could happen from this
decision?” I observed him go through the analysis generated by this test
many times and I was impressed enough to adopt it myself. It has served
me well. Often I have identified a public relations problem or a key client
risk that outweighs the minor benefit which would come from a particular
action.
Put your decisions through rigorous analysis
