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T RUMP B UILDING P ROJECTS

often say, “This guy charges more, but he does a better job, and he’s
the one I’m going to hire even though he’s not the lowest bidder.”
The main point for you to remember is that there is inherent
value in fostering and maintaining good relationships with your
agent, contractors, tenants, and everyone else involved in your real
estate investing business directly or incidentally. It doesn’t cost you
anything if you do it, but it will cost you a bundle of money if you
don’t. Whenever possible, cultivate all relationships personally. A
compliment or friendly word or gesture from you has special mean-
ing. The same thing coming from an associate of yours is given
much less value in the mind of the recipient.

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