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Use a Money Multiplier



                         One subset of private money is  angel investors . These are high - net -
                     worth individuals who lend between $100,000 and $10 million. We
                   discuss angel investors later in the chapter.

                       Hard Money


                     When I first used hard - money lenders, I thought they were perhaps
                     connected with the mob. Maybe it had to do with my fi rst  hard -
                     money lender, who insisted on meeting me at the local donut shop. He
                   wore an old, round - brimmed hat and was dressed like a gangster.
                   Maybe it had to do with the rates I was being charged — between 17

                   and 20  percent, plus another five points! (One point is one percent of
                   the loan amount, paid up front.) Can you blame me for drawing that
                   conclusion?
                         I then discovered that hard - money lenders are often simply
                   wealthy, honest individuals who ’ ve carved out a specialized niche for
                   themselves.
                         I ’ ve just told you the worst aspect of working with these lenders —
                     they cost an arm and a leg. Here ’ s the great aspect: They don ’ t care
                   about you.
                         In other words, you could be from Mars. If the deal you bring
                   them is good, then your lack of experience, lousy credit rating, or other
                   problems simply don ’ t matter. They ’ ll lend you money on the deal,
                   collateralized by that deal. If you can ’ t pay, they get the deal.

                         I financed a lot of commercial properties with hard money at the
                   beginning of my career. I discovered that if my deal was good enough,

                   these lenders would give me 100 percent financing, and they would act
                   quickly.
                         I got into a few properties that generated excellent cash fl ow. That
                   allowed me to refinance them for much lower rates and pay off the

                   hard - money lenders. Now I had even better cash fl ow.
                         I laugh when I hear people slam hard - money lenders, saying that
                   they would never consider paying someone so much interest. By set-

                   ting arbitrary limits on themselves, they will not benefit from a whole
                   class of deals. These are the deals that don ’ t work with conventional

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