Page 80 - How To Get Rich

hard for his son and the memory of him. I wish people understood him
better. He is a truly good man.
Jack Welchis a particular favorite of mine. Now he’s writing a book,
and I’m going to be the first on line to buy it. Few people, if any, have ever

done a better job of running a corporation.
I always enjoy being withGeorge Steinbrenner. Quite honestly, there’s
no one like him, and he hasn’t been appreciated to the extent he should be.
I remember the Yankees when they couldn’t win a game, when nobody
went to Yankee Stadium, and the team was a total disaster. George puts a
championship team on the field every year and does what it takes to win,
whether people like him for it or not.

When we were tapingThe Apprentice, I told NBC that I would love to
get George to give the candidates a lecture on winning. They looked at me
and thought I was crazy, because the scene had to be shot that day and the
World Series was beginning the following day. Knowing what a good
friend George was, I was sure he would do it, and when I called him at
Yankee Stadium he immediately picked up the phone and agreed. We were

at Yankee Stadium thirty minutes later, and even the top people at NBC
were impressed. The kids walked into this legendary office with its
pictures of Babe Ruth, Joe DiMaggio, Mickey Mantle, and many other
Yankee greats on the walls, and their eyes were wide open, as though
they’d never seen anything like it before. George was incredibly nice. He
sat with the kids for a long time, until I finally had to be the one to say,
George, you’re busy as hell—let me get them out of here. He’s really a

great guy. People will appreciate George Steinbrenner only when they no
longer have him, and when the Yankees are wallowing in last place.
Another sports owner who is one of the great winners isBob Kraft, who
helped lead the New England Patriots to a second Super Bowl victory. I’ve
gotten to know Bob over the last two years, and there is no finer

gentleman. He and his wife, Myra, are totally unassuming. With his sons,
Bob has methodically and brilliantly built a strong franchise in New
England that was a total disaster before Kraft’s ascent.Tom Brady is the
best quarterback in football. There are other quarterbacks with impressive
stats, but when you need someone to throw four or five completions in the
final minutes of a game, there is nobody better than Tom. With all of their
upcoming draft choices and the great players they already have, this team
is only going to get better over the next few years.