Page 133 - Trump Never Give Up: How I Turned My Biggest Challenges into Success

trum_c27.qxd 11/30/07 4:05 PM Page 112

27

O NLY IN N EW Y ORK!

This Cit y W il l Se r ve Up

Proble ms a nd Solutions You Won’t

Find Anywhe re Else

raffic can be unbearable in New York City at times. Once I
Twas with The Apprentice crew in my limousine, and we got
stuck in a traffic jam. We were at a standstill. Everyone started
doing their elbow-to-the-horn routine—the horns just kept
honking without interruption. My limo was packed, and we
hadn’t moved an inch in 20 minutes. I finally couldn’t stand it
anymore. So I decided to get out of the limo and just stand in the
middle of the street. What happened was classic, but it worked.
Suddenly the horns stopped, there was dead silence because peo-
ple recognized me standing in the middle of the traffic mess.
They did what I hoped they’d do—took their hands and elbows
off their horns, and started waving and shouting, “Hey, Donald!”
“Hey, it’s Donald Trump!” “It’s The Donald—Hi, Donald!” It
was a great moment, and I waved back and laughed, but mostly I

112