Page 149 - Trump Never Give Up: How I Turned My Biggest Challenges into Success

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D O G IVE U P—

O N C OMPLAINERS

don’t believe the customer is always right. Here’s a good
Iexample.
I read recently that Sprint-Nextel has cut more than one
thousand customers for being too high maintenance. Appar-
ently, these clients call customer service too often and make
what the company says are “unreasonable requests.”
While the average subscriber calls customer service less
than once a month, these 1,200 subscribers getting released by
the company call 40 to 50 times more frequently.
All the excessive complaining has frustrated management to
the point that the business just isn’t worth it anymore. Sprint
says they’ve done what they can to try to resolve the issue but,
because the complaints keep coming in, obviously these cus-
tomers will never be happy.
So they’re letting them take their business elsewhere.

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