Page 171 - Trump Never Give Up: How I Turned My Biggest Challenges into Success
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                               W HEN Y OU’ RE


                       ATTACKED, B ITE B ACK


                              A Book a nd a Laws uit
















                      hen you’ve spent 40 years building a brand that is known
               Wworldwide, and then someone publishes a book that
               denounces your worth and damages your image and reputation,
               and in a scathing way, it becomes a serious issue.
                   There is a writer with the New York Times named Tim
               O’Brien who had written some very negative articles about me. I
               didn’t like him, and I didn’t respect him as a writer because his
               facts were so incorrect and his articles were so viciously nega-
               tive. Then I heard he was doing a book about me—and I was
               told he would write it with or without my cooperation—so it
               seemed in my best interests to work with him so his facts would
               be correct. I already knew he was bad news, but I was very cor-

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