Page 32 - Trump Never Give Up: How I Turned My Biggest Challenges into Success

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T HE A PPRENTICE

Fortunately, the show was a sensation. It became the number
one show very quickly. Everyone was excited about it and so was
I—but I was also relieved. It was a big chance to take. It’s one
thing if you’re not well known and your show tanks, but if
you’re already famous, the sting is worse. If I hadn’t decided to
take the risk, go against my advisors, and do the show, none of
this would have happened. One side effect is that my brand
became far better known around the whole world, and there was
an amazing media interest in everything I did. That’s another
form of free advertising. It worked to my benefit as a business-
man as well. So when I advise you to take risks, there’s a reason
for it.

C OACH T RUMP

M AKE I T H APPEN IN Y OUR L IFE

I often tell people that I listen to everyone, but the deci-
sion will ultimately be mine. That’s a good way to be in
life and in business. Listen to others, but never negate
your own instincts. If I’d listened to everyone, The
Apprentice would have never happened. We’ve had six
great seasons, and we’re getting ready to tape the sev-
enth now. It continues to be a tremendous experience
for me and for everyone involved. Not bad for a big mis-
take! However, when you do take risks, since they won’t
always work out, you better make sure the upside is big.

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