Page 145 - The Way to the Top
P. 145
Alan MULALLY
President and CEO of Boeing Commercial Airplanes Group
The purpose of business is to create value year after year, forever. Value
equals discounted cash flow, which equals revenue multiplied by margins
plus the change of net assets. So, create products and services your
customers want, and do it more productively than your competition. To
accomplish that, you need a skilled and motivated team.
Make it better and cheaper
