Page 200 - The Way to the Top
P. 200

John J. STOLLENWERK




                                  President of Allen-Edmonds Shoe Corporation




                Advice  is  only  as  good  as  the  person  divulging  it.  My  mentor,  Don
                Schuenke, is a great person with great advice.


                   Don  told  me,  “You  know,  John,  in  business  and  in  life,  you’re  never

                done. You can never just sit back and rest on your laurels.” And at sixty-
                three years old, I still live by that advice every single day—with the way I
                run my company and how I approach life in general.


                   One of the ways to continually advance a business is to take risks. And
                this can be a daunting prospect. But one must be able to take risks and try

                new things and even fail sometimes. Some of the most bountiful lessons
                actually do come from failure. If we don’t keep challenging ourselves and
                each  other,  continue  pushing  the  envelope,  we  run  the  serious  risk  of
                becoming stagnant. A company that is stagnant will eventually fail and a

                person in a state of torpor isn’t experiencing life to its fullest. After all,
                who  wants  to  sleepwalk  through  life?  So  while  the  advice  may  seem
                simple, it’s actually predicated on continually choosing to do those things
                that are often most difficult.



                                      Always keep reaching and risking
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