Page 202 - The Way to the Top
P. 202
William H. SWANSON
CEO and President of Raytheon Company
My dad always told me, “When you were born, you were given a good
name. Return it the way you got it.” I always urge Raytheon’s program
managers to lead their programs with the same care, as if their names were
on their programs. Our customers notice this; they feel the commitment.
I also picked up several other valuable pieces of advice along the way
that I have pressed into service many times:
1. “Look for what is missing. Many know how to improve what’s there,
but few can see what isn’t there.”
2. “Learn to say, ‘I don’t know.’ If used when appropriate, it will be
often.”
3. “If you are not criticized, you may not be doing much.”
Guard your reputation
