Page 30 - The Way to the Top

Barbara G. BERGER

President of Food City Markets, Inc.

My dad, Robert Katz, founded our family business in 1953. While he was
a visionary in the supermarket business, he was also very cautious in
analyzing new locations. He always wanted to be prepared for any severe

setback in business. When he died in 1996, I became President. I can still
hear his voice, imparting his cautionary wisdom: “The sun doesn’t shine
forever.”

While growth and expansion are always a priority, plans and preparation
for major downturns and new competition can save a business in bad

times.

During an upturn, prepare for the downturn