Page 170 - Why We Want You To Be Rich - Donald Trump, Robert Kiyosaki.pdf

164 I PART THREE

A true investor buys to OWn tFie investment and pass it on for
generations. While both Donald Trump and Robert Kiyosaki
occasionally buy to sell, as do many professional investors, they
invest following the above formula. It is the formula that creates
and allows the 10 percent of investors to make 90 percent of the
money.
The formula may appear simple, but it is not easyto turn it into
reality. Most people do not attempt the process dictated by the
formula simply becausethey do not know this formula exists. Most
people have no idea what makes some rich people richer than
other rich people.
Some of the people who know of the formula have attempted
to follow the formula and failed. Most of us know of a person who
was riding high one day and flat broke the next. For some reason,
the formula eludes them for the rest of their lives.
And for some people, this forrnula.is their life. This formula is
their game. It is always a challenge. It is their fun, their excitement.
It can almost be their reason for living -... to master the formula. It
is generally these people who become the 10 percent that earn
the 90 percent of the money.
In this section of the book, you will find insights into why
Donald and Robert love this game and win at this game. These
insights are important because; as we said, the step-by-step
process is simple, but it is not easy.
This section is not about the how-to of making money. This
section is about the why. After finishing this section, you will be
clearer why 10 percent of the people make 90 percent of the
money. More people fail than succeed. And, to repeat a basic but
key factor: While the process is a simple one, it's not easy.
This section is about defining moments, the point in a person's
life when he or she makes a life-changing decision. We all have
such moments. It is in these moments that we find our true
character. We become heroes or cowards; we become truth-tellers

WHY WE WANT You To BE RICH
tS "we-;;: