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TR U M P STR A TEGI ES FO R R E A L ESTA TE

FOUR TECHNIQUES THAT DAZZLE REAL
ESTATE BUYERS AND TENANTS

Now let’s explore the special elements that added sizzle, glamour,
and prestige to Trump Tower. You will also see examples of how
small investors can use these same basic techniques to get higher-
than-market prices for any kind of property.

BE DISTINCTIVE; ADD “SIZZLE” TO YOUR PROPERTY

Trump’s trademark is to install an expensive, showy, unique feature
in every property, one which will be seen by everyone who enters. An
example is the $7 million, 120-foot waterfall at Trump’s Westchester
golf course. It is seen by everyone who plays there and creates a visual
landmark. Golfers stop and admire it, talk about it, and before you
know it, even nongolfers vie for the opportunity to play the course
just to see it. It’s the signature hole that’s truly a conversation piece,
andit’sone of thereasons people will pay $250,000 to become a
member at Trump International Golf Course.
Ask yourself: What kind of signature design element could you
add to your property that can be seen from the entrance, that would
dazzle and impress your buyers or tenants? The core elements in
Trump Tower that helped create “sizzle” and sky-high values are:

1. The Architecture. Jagged saw-tooth curtain wall on the exterior of
the structure that created more views and visual interest than
a typical box-type building. Due to this special feature, the
view was in two directions from all locations, instead of a one-
directional view inherent in ordinary buildings with a flat facade.
2. Interior Design. An illuminated seven-story waterfall cascading
over finely matched Italian marble in a spacious, thoughtfully
designed atrium. Tourists come from all over the world to
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