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TR U M P STR A TEGI ES FO R R E A L ESTA TE

PRINCIPLE 3: FOUR THINGS TRUMP
LOOKS FOR IN A LOCATION

Great Views

What Trump liked best about the location on which he built Trump
World Tower was the potential for stunning views over the East
River. Without that, he would not have bought the property. In fact,
views were also an important factor behind the success of his 40 Wall
Street building (great views of New York Harbor from the upper
floors), Trump Tower (which overlooks Central Park), Trump Inter-
national Hotel and Tower (also overlooking Central Park), and his
West Side Towers that overlook the Hudson River. For a small in-
vestor, good views may mean something slightly different, and more
modest, but just as important to the value of the property. For exam-
ple, a modest residential building may have views onto a grove of
trees at the back of the property. Turning them into a park-like set-
ting could raise the value of the building. In one of his buildings,
Trump went so far as to cut larger window holes out of the existing
structure, to enhance the building’s views of Central Park. The im-
portance of views depends on the particular use of the property you
have in mind. Certainly, nobody wants to live near a dumpsite or a
sewerage treatment plant but a quiet street is a good view for a mod-
est residential building. At a minimum, look for a view that is com-
patible with the life style of the occupants of your property and
you’ve passed the view requirement.

Prestige

Trumpalso looks for locations that have prestige, and in the case of
Trump World Tower, he liked the prestige of having a building next
to theUnited Nations. Trump knew that many governments would

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