Page 160 - Trump University Commercial Real Estate 101
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TRUMP UNIVERSITY COMMERCIAL REAL ESTATE 101



                       •      I ’ m beginning to see that retail space in strip malls these days is
                         running in this range  . . .  why does this deal have such low rates?


                     What you ’ re doing is observing, comparing, and above all, asking
                   questions.
                         The wonderful thing about this process is that it can happen as
                   quickly as you want it to. If your marketing machine is well - built and
                   humming, you ’ ll be seeing deal after deal.
                         In fact, you can go to  www.loopnet.com  and begin to see deals

                   five minutes from now. It ’ s true that most of them will not be what
                   you ’ re after. That ’ s okay, because you ’ re just getting comfortable at
                   this stage. Sailors get their  sea legs , and you ’ re getting your  deal legs .
                         As I mention in an earlier chapter, begin to build relationships
                   with brokers just as soon as you can. When doing so, understand that
                   initially you will be tested. The broker will send you a few deals to see
                   if you will take the bait. These are usually deals the broker hasn ’ t been
                   able to sell to anyone else. He ’ s not only sizing up your knowledge,
                   but, who knows — you just might take the deal off his hands.
                         Even the  dog deals  can be helpful to you. You ’ ll be able to analyze
                   that many more deals, and you will have an opportunity to build rap-
                   port with the broker. To make that happen, it ’ s crucial that you handle
                   the dog deals properly. Here are your options:
                           Option 1:  Silence. You simply don ’ t say anything. This is unpro-
                   fessional. You must thank the broker for sending you anything, and
                   use that opening as a chance to explain what you ’ re looking for.
                           Option 2:  Call the broker and say:  “ Mr. Broker, why did you send
                   me that piece of junk? You know as well as I do that those numbers just
                   don ’ t work. I ’ m not stupid, you know. ”  This is an excellent way to
                   never hear from the broker again.
                           Option 3:  Call the broker and say:  “ Mr. Broker, thank you for send-
                   ing me that deal. Unfortunately, those numbers do not fi t my  criteria
                   for buying. For a deal to work for me, I need a minimum cash - on - cash
                   return of 10 percent. What do you have in your pipeline that might fi t
                   my criteria?  ”


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