Page 199 - Trump University Commercial Real Estate 101
P. 199

Use a Money Multiplier



                         The trick here is to craft a compelling, quick, and non-pushy
                     statement about what you currently are working on. Then you weave
                   a sentence or two of this statement into your conversation.
                         I ’ m not talking about  pitching  these people on your deal. Instead, if
                   in the course of your activities you casually mention that you ’ ve been
                   super - busy recently, putting together the financing on the North Point

                   Shopping Center, you can then gauge their reaction.
                         If you see zero response, then you might drop the subject. You ’ re
                   more likely to hear  “ Oh? I didn ’ t know you were involved with that

                   property  . . . ”  That gives you a tiny opening to respond  “ Oh, yeah, I ’ m
                   assembling a group of investors who could get a nice return. Do you
                   know anyone who might be interested? ”
                         I teach a number of ways to break the ice about your investments
                   in a casual and effective manner. But the point I ’ m making here is that
                   you ’ ll never know about these potential investment partners if you
                   never ask. And discovering the casual way to raise the subject makes
                   the process stress - free, natural, and highly effective.
                         Another skill you should develop is to become visible where these
                   potential investors congregate. For instance, business owners often
                   have some money to invest, and they attend meetings at the Chamber
                   of Commerce or Rotary Club. Join organizations like these.

                         Charitable organizations are filled with local  movers and shakers .
                   They ’ re the people who regularly donate their money and time. When
                   you donate some of your own time, you become one of them. It ’ s a
                   very wise investment, and you ’ re  doing good  at the same time that you ’ ll
                   be  doing well .


                       Angel Investors

                     The most important private money investor is the  angel investor . These
                   people are experienced investors with lots of money. They also know
                   many other angel investors, so once you crack open this network, you

                   could potentially be flooded with money.



                                                  179






                                                                                 10/14/08   11:21:46 AM
          c08.indd   179                                                         10/14/08   11:21:46 AM
          c08.indd   179
   194   195   196   197   198   199   200   201   202   203   204