Page 142 - Think Like a Champion
P. 142

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                                         It is a curious fact that people are never so trivial
                                             as when they take themselves seriously.

                                                       —Oscar Wilde



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                                                They Thought I
                                             Was Doing So Well







                                  oon after The Apprentice premiered and was a hit show, I be-
                               Scame a popular choice for television commercials. I turned a
                               lot of them down, and I did a few, but one for Visa always remains
                               in my memory. It was funny and I was allowed to display a self-
                               deprecating attitude that I think took people by surprise. The sur-
                               prising thing is that I’m more humble than people might think.
                               I’m humble enough to be grateful, for one thing, and I still have
                               a sense of humor about myself.
                                  In this commercial, called “Rooftop,” I am shown on top of
                               Trump Tower holding my Visa card when a gust of wind blows it
                               out of my hand and down many scores of floors to the street below,
                               which happens to be Fifth Avenue. Then I’m seen rummaging
                               through a Dumpster in search of my lost card, and when a well-
                               dressed passerby on Fifth Avenue sees me emerge from the bot-
                               tom of the Dumpster, she indignantly remarks, “and I thought he
                               was doing so well!”


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