Page 26 - Think Like a Champion
P. 26

1593155308_trump:trump  2/2/09  11:04 AM  Page 7







                                    There is one thing stronger than all the armies of the world,
                                            and that is an idea whose time has come.

                                                       —Victor Hugo



                                                           }



                                                    Innovation





                                   eople often talk about something new being “innovative.”
                               PMost of the time,it’s simply putting together existing elements
                               to create what appears to be new. I was touted as being innovative
                               when I came up with the mixed-use condominium and hotel
                               tower, which I did with the Trump International Hotel & Tower
                               in New York City. Since then, the concept has been copied (by
                               myself and others) and it has proven to be tremendously success-
                               ful, nationally and internationally.
                                  To me, the idea was common sense, and I didn’t think I was
                               being particularly creative. When I look back, maybe I was. But
                               when I read subsequent articles about innovation and certain in-
                               ventors, it got me thinking about how one might become an
                               innovator, which is something I think is important for students to
                               think about.
                                  I remember reading about a composer named Steve Reich
                               who came up with a new idea called phasing, which is like wind-
                               shield wipers going in and out of synch.Apparently he was caught
                               in a traffic jam one rainy day and the rhythm of the windshield


                                                             7
   21   22   23   24   25   26   27   28   29   30   31