Page 102 - How To Get Rich

Speaking of real estate: I’ve saved an article about how I sold the land
under the Empire State Building for $57.5 million in March 2002. New
York real estate can be a wonderful business. I’ve also clipped a profile of
another great success story, developer Steve Witkoff, who owns the

Woolworth Building and the News Building, in addition to valuable
property in London. In an interview with a London newspaper, Steve
described me as the only real estate person in this world who can brand his
name individually. In my opinion, it’s not going to happen again. Donald is
a master at marketing. But you can’t market and be a master at marketing
unless you’ve got great product—it doesn’t work like that. They say ‘Coke
are masters at marketing Coke,’ or ‘Nike, they’re masters at marketing

Nike.’ You know what? They’ve got the best drink and the best sneakers.
Well, Donald develops the best buildings. It’s a fact of life. He’s a great
developer. No one wants to give him credit for that.
Finally, I come across a postcard from my gorgeous daughter Ivanka
and an old postcard from my parents. I miss them. I still have two-thirds
of the box to go through, but I’m on for dinner with Eric and Melania and I

don’t want to be late.
7:00P.M. I pick up a large pile of documents to take with me, say good
night to Norma, turn off the lights, leave my office, and head up to my
apartment. It’s been a good day. Business tip: Keep a box by your desk for
mementos of the people and events that matter in your life and career.
Reviewing the contents every now and then will keep you aware of your
good fortune.

THURSDAY
8:30A.M. This morning I have an interview with the legendary
Barbara Walters, regarding the upcoming anniversary of September 11. All
goes well; she’s professional and to the point, which always helps. I am
also planning a surprise visit this morning to Barbara’s show,The View, as I

have been the center of their discussions for a few days. They’ve been
waiting for me to call them, which I haven’t done, as I think a personal
appearance might be more fun, although they don’t know about it yet. If
someone challenges you, always try to take the challenge and run with it.
9:15A.M. I have a meeting with Elaine Diratz, the director of sales at
Trump World Tower at the United Nations Plaza. This condominium tower
experienced a lot of opposition while it was being built, but it has literally
been a triumph, both nationally and internationally. Even though Herbert