Page 119 - How To Get Rich

How To Get Rich

They were all great, even Sam. What I found interesting was the

shifting dynamic of the group and their interplay, with its changing
patterns and alliances. That’s the way business teams function.
As everyone saw, the women dominated the men at first, and it made
some people wonder whether women are superior at business. I believe
we’re all equal, except in one respect: Women still have to try harder, and
they know it. They will do what they have to do to get the job done and

will not necessarily be demure about it.
A lot of people were surprised when I decided to lecture the women
about the way they were using their sex appeal. They used it successfully
at first, but I knew that would not always be the case. It works, and then it
doesn’t, and I didn’t want them to fall into a trap.
All the women onThe Apprentice flirted with me—consciously or
unconsciously. That’s to be expected. A sexual dynamic is always pres-ent

between people, unless you are asexual.
As a result ofThe Apprentice, several of my esteemed colleagues at
The Trump Organization have become TV stars. I was joined in the
boardroom every week by George Ross and Carolyn Kepcher. They did
forThe Apprentice what they do for me every day—pay attention to the

details, see the big picture, and give me excellent advice. When I told
them I wanted them to appear on the show with me, unscripted and
unrehearsed, they approached it just like any other job assignment, with
thorough professionalism and astute attention, and they came across as
authentic because of that.
At Planet Hollywood in Times Square with George Ross and Carolyn
Kepcher.
I chose Carolyn, an executive vice president and the director of one of

my largest properties, because she’s shown a lot of smarts over the years.
George, an executive vice president and senior counsel, is a shrewd, tough
guy with brains—he doesn’t put up with nonsense from anyone.
My executive assistants Rhona Graff and Robin Himmler are also
featured regularly, and even though they have high-stress jobs, I think

you’ll agree they look anything but stressed on TV. My executives Allen