Page 26 - How To Get Rich

was a total failure. He didn’t like it, and he couldn’t do it. Meanwhile, he
became increasingly involved in his Connecticut country club. He was
named the head of the greens committee and took on the lead role in
rebuilding the golf course. He loved it and was great at it. The club held a

dinner for him out of gratitude for his volunteer work. I asked him, Why
don’t you do this for a living? You’re not for Wall Street. You’re getting
eaten alive there. He told me his family wouldn’t understand if he quit a
serious job to work on golf courses.
Well, two years later he took my advice, quit the Wall Street job, and is
now working full-time at renovating golf courses. He says he loves getting
up in the morning, and he is doing better than ever.

Of course, you don’t have to learn how to play golf to have a satisfying
career. But no matter what you do, you must be passionate about it.
There’s no place like home.

Brand Yourself and Toot Your Horn
I was originally going to call Trump Tower by another name—Tiffany

Tower, for the famous jewelry store next door. I asked a friend, Do you
think it should be Trump Tower or Tiffany Tower? He said, When you
change your name to Tiffany, call it Tiffany Tower.
We’ve all seen the power of a brand name, especially quality brand
names. Coco Chanel became world-famous eighty years ago by naming
her first perfume Chanel No. 5, and it’s still going strong in a fiercely
competitive market. Her fragrance, as well as her name, has become

timeless. She proved that the right ingredients can create a legend.
Trump has become a great brand name, due to my rigorous standards
of design and quality. We all admire Rolls-Royce cars, and I see every one
of my ventures as being just that elite. Being a stickler has paid off,
because my buildings are considered to be the finest in the world. That

may sound like bragging, but it’s also a fact. I’ve never been one to
confuse facts with fiction. In 2003,Chicago Tribune real estate columnist
Mary Umberger attributed the sales for Trump International Hotel and
Tower in Chicago to The Trump Factor. Umberger reported: The sales
velocity surprises even experienced real-estate players, who told me at the
sales inaugural that they doubted Trump would gain enough momentum
because Chicago’s luxury market was—and is—in a lull.