Page 28 - How To Get Rich

independently—they must work together. That is the beauty of a
successful brand name.
If there is a downside to being a well-known name, it is that you
become an easy target. The media needs to tear down what it builds up;

that’s just part of journalism—stories are about heroes and villains, or
success and failure. If you’re a brand name, they’re going to take a shot at
you. It comes with the territory, and I’ve learned to live with it. As we say
onThe Apprentice: It’s not personal. It’s business.
Fortunately, if you have the critics who matter on your side, reading
the newspaper can be a lot of fun. Herbert Muschamp, the architecture
critic forThe New York Times, is a scholar and an authority when it comes

to buildings. To receive a compliment from him has an intrinsic value that
will never diminish. When he wrote an article on Trump World Tower and
described it as a handsome hunk of a glass tower, I was very honored.
Here’s more of what he wrote:
Although Donald Trump prefers to publicize the aggressive side of his
nature—it’s the manly thing to do—he is also the only beauty freak at

large in New York City real estate development. . . . It’s not surprising that
unofficial approval of Trump’s building should come by way of the
Museum of Modern Art. The tower embodies the Miesian aesthetic
through which the Modern’s design department’s taste was initially
formulated—I hope Trump sticks with this material. Trump does better
when he ignores his critics than when he pays attention to them.
So don’t be afraid to toot your own horn when you’ve done something

worth tooting about.
And don’t believe the critics unless they love your work.

Go with Your Gut
Being an entrepreneur is not a group effort. You have to trust yourself.

You may have superb academic credentials, but without instincts you’ll
have a hard time getting to—and staying at—the top.
This is one of those gray areas that remain an enigma even to those
who have finely honed business instincts. There are inexplicable signs that
can guide you to or away from certain deals and certain people.
For example, within a few seconds of meeting Mark Burnett, the
creator ofThe Apprentice, I knew he was one hundred percent solid, both