Page 57 - How To Get Rich

about money—how you manage expenses, how you save, where you
invest.
Let them know that having money isn’t necessarily a sign of greed. It’s
an important element for survival. Just getting a first apartment can be a

lesson for your kids: They suddenly learn about security deposits! Equip
them for life as best you can. Buy them a subscription toMoney or some
other personal-finance magazine. Give them incentives for saving their
allowance.
If they don’t learn about money from you, who’s going to teach them?
Negotiations, anyone? Here I am with George Foreman and Lennox
Lewis.

If You Have Them by the Balls, Their Hearts and Minds Will Follow
In this part of the book, I want to tell you about some of my favorite
deals and the essential rules of negotiation they exemplify.
First, though, here’s my basic philosophy of how deals are done: It’s all
about persuasion, not power.

Power is merely the ability to convince people to accept your ideas.
Just because I am a successful businessman doesn’t mean I always get
my way. It’s true that I don’t have to be as vociferous about things as
before. I don’t have to act like a bulldozer to get attention. But I have to
coax and make my case just like any other negotiator.
An interviewer from Brazil recently asked me what the best parts and
the worst parts of having so much money and success were. I had the same

answer to both questions: the effect it has on people. Anyone in a position
of power will probably agree with me. There are pluses and minuses.
The plus side is that people will listen to you more readily than if you
aren’t on the map financially. The minus side is that they will reduce you
to one dimension and keep you there.

Power is not just about calling all the shots. It’s about ability. You can
call all the shots, but if they’re bad ones, no one will take much notice
after a while.Know what you’re doing. That’s where the real power comes
from.
Convincing others has a lot to do with understanding negotiation.
Study the art of persuasion. Practice it. Develop an understanding of its
profound value across all aspects of life.