Page 172 - Midas Touch

Employees (E’s) may quit their jobs and start their own small business. In
other words, they migrate to the S quadrant. Nothing wrong with that,
except that most of them stay there. The S, as you’ll recall, stands for

small and specialized, and that’s what these businesses are. The problem is
that S can also stand for struggle, and sometimes selfish.

Many people in the S quadrant are happy there and that is fine. But many
would love to migrate to the B quadrant, the realm of business, and to the I
quadrant, the realm of the investor. Both of those quadrants represent
freedom and infinite wealth. They are the quadrants of the rich.

It’s not that E’s and S’s aren’t smart enough to move to the B and I
quadrants. Often they are too smart for their own good. It’s their small

thinking that keeps them trapped in the S quadrant. And yes, I mean
trapped. S’s often work harder than anyone else.

Here are few examples of their small thinking.

Example #1: Working hard, but thinking small

I have a friend who owns a small restaurant. He has been in business for
years. Every morning before the sun comes up, my friend goes down to the
produce markets to shop for the freshest fruits, vegetables, meats, poultry,

and fish. By 9:00 a.m., he’s back in his restaurant preparing for the lunch
crowd. At 10:30 a.m. his two waitresses come in and begin setting up the
dining room. By 11:00 a.m. he is open for business. He is busy through
lunch, personally coming out of the kitchen to greet his customers. He
finally has a break around 2:00 p.m. While his dishwashers clean, he goes

home to take a short nap. He returns around 5:00 p.m. to prepare for the