Page 94 - Midas Touch
P. 94

CHAPTER THREE

                                                                          The Middle Finger

                                                                                                Brand




                              “A brand for a company is like a reputation for a person.
                                You earn reputation by trying to do hard things well.”

                                                                                             – Jeff Bezos

                Are You a Rolex—or a Fake Rolex?

                Robert Kiyosaki

                “When did you get the Rolex?” asked rich dad.

                “I got it last week in Hong Kong,” I replied proudly.

                “Is it a real Rolex?”

                “Well, yeah,” I replied hesitantly. “It’s real.”

                With a smirk, rich dad grabbed my wrist and pulled the watch up to his
                face to take a closer look. “And how much was it?”

                “Uh, uh, I got a good deal.”


                “How much was it?” rich dad asked again.

                “Five bucks,” I blurted out. “It’s a fake Rolex.”

                “I thought so,” said rich dad quietly. There was a long moment of silence. I
                could tell rich dad was collecting his thoughts.

                “Why did you buy a fake Rolex?” rich dad finally asked. “Why didn’t you
                buy a real one?”

                “Because real ones are expensive,” I answered.

                “Do you know why pirates make cheap copies of an expensive watch?”
   89   90   91   92   93   94   95   96   97   98   99