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F O R E W O R D

onald J. Trump has long enjoyed a high profile, but the
Dpopularity of The Apprentice has made him a genuine folk
hero. In addition to running a wide range of thriving businesses,
Mr. Trump is a symbol of the American dream, an icon of suc-
cess, and an inspiration to millions throughout the world. The
fact that he fought back to increase his empire and became a
billionaire after being $9 billion in debt makes his story even
more remarkable. Mr. Trump knows business from every per-
spective, every angle, up and down and inside out. In Trump
101: The Way to Success, he shares many of the practical princi-
ples that have guided his career.

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