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C O N T E N T S
CHAPTER 3 THINK TRUMP SCALE: BIGGER
IS BETTER 11
CHAPTER 4 TOUGH IT OUT: BE PERSISTENT 16
A VERY SPECIAL WEEK (PLUS) IN
♦
MY LIFE (MONDAY) 22
CHAPTER 5 WITHOUT KNOWLEDGE, YOU
DON’T STAND A CHANCE: GAIN
AND USE INFORMATION TO YOUR
ADVANTAGE 26
CHAPTER 6 YOU’RE FIRED! WORDS NO ONE
WANTS TO HEAR—OR SAY 32
CHAPTER 7 THE PROOF IS IN THE DOING:
LEARN BY DOING AND
TAKING RISKS 37
CHAPTER 8 YOUR GUT IS YOUR BEST
ADVISOR: LISTEN TO
YOUR INSTINCTS 41
A VERY SPECIAL WEEK (PLUS) IN
♦
MY LIFE (TUESDAY) 46
CHAPTER 9 PERSONALIZE YOUR PITCH:
KNOW WHO YOU’RE ADDRESSING 50
CHAPTER 10 SURROUND YOURSELF WITH
BEAUTY: ENHANCE EVERY
ASPECT OF YOUR LIFE 55
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