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Think Like an

Entrepreneur

by

Michael E. Gordon, PhD

know from personal experience that entrepreneurship is a tool that can

I create great wealth and personal enrichment in your life. Six of my 11 start-
up companies were successes, and one was sold to a public British company.

The five nonsuccesses (the word failure is not in my vocabulary), while they
never generated revenue, did not weaken me at all. In fact, they enriched my
chances of future success immeasurably because of what I learned and applied.

This chapter clarifies any misconceptions you may have about your abil-
ity to succeed in your own business by explaining the 11 essential entrepre-
neurial power skills that you can learn and develop.

Entrepreneurial Misconceptions

The entrepreneurship literature is full of paralyzing drivel about the failure

rates of new start-ups, the massive sacrifices entrepreneurs must make, the

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