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TRUMP UNIVERSITY WEALTH BUILDING 101

and your business-to-be. Factor in your own personal strengths, skills,
experiences, challenges, and resource limitations. If you begin with the
wrong assumptions, you will invariably get the wrong answers.
2. Go after bold visions . Having gone through a reasoned assessment, you
are in a position to establish clear, measurable goals. Be bold! You can
accomplish considerably more than you realize. And it takes about the
same amount of effort to go for the gold.
3. Be unstoppable . Focus your attention on the timely execution of every

milestone on the path to your goal. You and your team will face many
obstacles along the way, but you will not let these stumbling blocks
stop you. Just show up and get it done—period.
4. Negotiate firmly and “ win-winly.” Every interaction between people can

benefit from proficiency at win-win negotiation. You can accomplish

what you want and still retain a productive relationship based on mutual
understanding and accommodation. Here are the ground rules:
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• Listen and understand, before seeking to be understood.
• Separate the people from the process.
• Focus on interests, not positions.
• Insist on objective criteria.
• Invent options for mutual gain.
Win-win negotiating skills have been so important to me that
I have included an entire chapter on this topic in my book Trump
University Entrepreneurship 101 (John Wiley & Sons, 2007).
5. Solve problems effectively . There is rarely a day in my business or personal

life that a problem doesn’t crop up that needs to be solved. Problem
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solving is a skill that can be learned through study and practice. Start by
identifying the problem meticulously, examine changes, test for causes,
verify the solution. Your rate of success improves dramatically with your
ability to solve problems.
6. Make good decisions . The ability to make good decisions is essential to suc-

cess in business and personal life. Decision making can also be learned
and enhanced. The process begins with clarifying the decision state-
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ment; then defining what the right decision must accomplish; developing

and evaluating alternatives; examining future consequences; and fi nally,
making a reasoned choice. This is a process you can learn and apply to
systematically improve your decision-making ability, as well as become a
better problem solver. You don’t have to wing it.
7. Brainstorm . Brainstorming harnesses the thinking, experiences, and

imagination of a group to generate creative ideas and solve problems.

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