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5

T HE T RUMP T OUCH

Create “Sizzle,” Glamour, and Prestige to Get

Higher-Than-Market Prices for Your Properties

KEY POINTS

•Be distinctive; add “sizzle” to your property.
•Give your customers the ultimate in perceived quality.
•Understand your buyers’ and tenants’ lifestyles.
• Know what your customers will pay extra for and what
they won’t.

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