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6
R AISING M ONEY
Tactics for Attracting Lenders and Investors
KEY POINTS
•Make lenders want to do business with you.
•Borrow as much as you can for as long as you can.
•Borrow from a lender with whom you already have
a relationship.
•Don’t sweat the details.
•How to get investors.
•Mortgage alternatives for small investors.
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