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TR U M P STR A TEGI ES FO R R E A L ESTA TE
are offered should be available as a giveaway or incorporated in a vi-
sually attractive brochure.
SUMMARY
The scope of all promotions really depends on the size and nature of
the product being promoted and the audience that you are looking to
attract. No book can tell you whether you have overpromoted or un-
derpromoted your project. The only guidelines a first time developer
can use are those of the competitors promoting a similar product. As
your experience grows so will your knowledge of what kind of promo-
tions are best for the selling of your product and which of them proved
more cost-effective than others. When in doubt—overpromote!
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