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TR U M P STR A TEGI ES FO R R E A L ESTA TE

to do the work and what you want to create. The size of your project,
the nature of customer you’re targeting, and the amount of your
budget should be carefully considered. It’s your call—do what you
want and spend whatever you think is appropriate.
In my experience, film and videotaped presentations have several
drawbacks and their use requires additional thought. The drawbacks
are as follows:

1. The audience must be told how long the film will be and
they have to be seated in one place and remain there for the
duration of the film. People are reluctant to spend time
watching something that may prove to be of little interest to
them.
2. The audience cannot ask questions in the middle of the pre-
sentation without interrupting the flow.
3. It requires a TV monitor or a screen to be effective—that lim-
its portability.
4. Once it is created and edited, it’s difficult to add or change
things at a later date and having those changes or additions
made could be costly.

Despite these limitations, video and film can have a place in creat-
ing sizzle for your buyers or tenants. Just be aware of these limitations.

Literature, Artwork, and Models

Quality literature with superior graphics is an absolute necessity as
a selling tool. Be sure that it displays the most prominent features
of your property on the front together with some intriguing lan-
guage or a slogan such as, “You’ve seen the rest, now view the best.”

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