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TR U M P STR A TEGI ES FO R R E A L ESTA TE

•Give tenants access to a hot tub, or provide a steam unit in a stall
shower, or install a granite countertop in the master bathroom.
•Install a special lighting fixture or mirror for doing makeup, or
akitchenwithtopofthelinecabinets, or a kitchen center island,
allwith lots of storage space, and a well-thought-out design.
•Hire a superintendent or building manager who will be readily
available and who has a pleasant customer service attitude.
When you are looking for the right person to fill the bill, use
the services of an employment agency, an appropriate labor
union, or a local newspaper. Carefully check all references.
• Provide immediate access to a staff of experts; have phone
numbers for each trade you approve, so that tenants can call
them directly.
• Provide a quick response for needed repairs: If you develop a
mechanism where complaints are funneled through one location
and trigger an immediate response, you will generate significant
goodwill with your tenants.

There are many other small details that could mean a lot to ten-
ants—ask your tenants what they would like and they will want to
stay in your property even if it means paying more rent.

TREAT TENANTS AS TREASURED CUSTOMERS,
NOT AS PROBLEMS

One of the best things you can do is to hire customer-service oriented
and knowledgeable property managers, who have a pleasant attitude.
Many landlords treat tenants like they are the enemy. If you look for
ways to delight your tenants and provide courteous, fast, service,
you will have a great advantage over your competition. One method
Trump employs in his office buildings is access to a web site called

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