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IN D E X

Trump Tower on 5th Avenue (Continued) Variable-rate versus fixed-rate
landscaping, 115 mortgages, 142–143
location overlooking Central Park, Veterans Administration programs:
115 FHA/VA 203(v), 150
luxury, understanding lifestyle of, FHA/VA nonqualifying assumptions,
120–121 151
multiple use strategy, 104–105, VA mortgages, 151
109–110, 111 VA qualifying assumptions, 151–152
photograph, 103 Video presentations, 187–188
prestige address on 5th Avenue, 35 Views, importance of, 34
site-related issues, 105–108, 110–111 Villa Trump Brazil, 156–157
snob appeal, marketing to, 112–113 Vision, creative, 32–33
Trump Touch, 101, 114–117
views, great, 34, 102–104 Wallach, Abe, 50
Trump World Tower at United Nations: Wall Street. See Trump Building (40
air rights, 24–29 Wall Street)
case study, 23–29 Wall Street Journal, 189
daily carrying cost, 172–173 Warranty example, 14
example of overpaying for prime Watchdog (holding strategy), 216–218
location, 29–31 Weakness, exploiting, 77, 85–86, 198
lawsuit, 27–28 Welk, Lawrence, 119
photograph, 25 West Side Towers, 34
prestige location, 34–35 We-they list (negotiation tool), 80
Wish list (negotiation tool), 80
Uncertainty, zone of (in negotiations), Workspeed web site, 202–203
80
Uniforms (in Trump buildings), 205 Ziff ’s Principle of Least Effort, 15, 61,
Union Labor Life Insurance Company, 83
52 Zone of uncertainty, 80
United Nations. See Trump World Zoning, 19, 220
Tower at United Nations
Urban Development Corporation, 5–6
U.S. Steel Corporation, 133

232