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C ONTENTS

F OREWORD BY D ONALD T RUMP ix

P REFACE xi

C HAPTER 1

S ELL Y OURSELF L IKE T RUMP:
F IVE P ERSONAL Q UALITIES Y OU N EED TO
S UCCEED IN R EAL E STATE 1

C HAPTER 2

T HINK B IG: H OW T RUMP C HOOSES
P ROPERTIES TO I NVEST I N 21

C HAPTER 3
P RINCIPLES OF N EGOTIATION:

H OW T RUMP U SES T HEM 45

C HAPTER 4

H IGH-P OWERED R EAL E STATE N EGOTIATION
T ECHNIQUES AND TACTICS 69

vii