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CO N T EN T S

C HAPTER 5
T HE T RUMP T OUCH: C REATE “S IZZLE,” G LAMOUR,
AND P RESTIGE TO G ET H IGHER-T HAN-M ARKET
P RICES FOR Y OUR P ROPERTIES 99

C HAPTER 6
R AISING M ONEY: TACTICS FOR
ATTRACTING L ENDERS AND I NVESTORS 125

C HAPTER 7
G ET H ELP FROM THE B EST R EAL
E STATE S PECIALISTS Y OU C AN F IND 153

C HAPTER 8

W HY T RUMP B UILDING P ROJECTS A RE
A LWAY S O N T IME AND U NDER B UDGET 165

C HAPTER 9
T RUMP M ARKETING S TRATEGIES:

S ELLING THE “S IZZLE” S ELLS THE P RODUCT 179

C HAPTER 10

H OW TO M ANAGE P ROPERTY L IKE T RUMP:
T REAT I TA SA C USTOMER S ERVICE B USINESS 193

C HAPTER 11

H OLDING S TRATEGIES AND E XIT S TRATEGIES 207

I NDEX 223

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