Page 157 - Trump Never Give Up: How I Turned My Biggest Challenges into Success

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T R UM P: N E V E R G I V E U P

people wait so long for their golden opportunity that by the
time they get around to doing something, it’s too late.
Let’s break this formula down:

1. Get in is shorthand for getting started. If you want to be
part of the action, you can’t watch from the sidelines.
Give yourself a goal and focus on it. Write it down.
There is a lot of information now that proves that mak-
ing lists—even if you are able to do it in your mind,
which I am—is effective. In fact, three lists should be in
your mind at all times: Your daily goals first, your year’s
goals second, and then your lifetime goals. Look at or
think about these lists daily—it will help your focus
tremendously. A lot of people don’t realize that stress is
directly related to loss of focus—so if you learn to control
your power of focus, you’ll be on the way to conquering
stress in your life.

2. Get it done. Sometimes that’s easier said than done.
Here’s where you may have to confront obstacles. So,
expect them. Expect problems. They are there to bring
you closer to getting it done. It’s amazing how much this
attitude will help you in life—your attitude will be
“that’s to be expected” versus “poor me, look what’s hap-
pening!” Keep your focus on getting it done, and your
problems will seem like nothing more than part of the
day, like sunrise and sunset.

3. Get it done right. Here’s where I can be—and have been—
labeled “difficult.” I know what great is. I know what
mediocre is. Mediocre and I do not get along. I have high
standards for myself, and therefore, I don’t put up with
less than the best. That’s why the Trump brand is syn-
onymous with the best. If you have a product or a brand,
or a business, you’d better have the same attitude or

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