Page 162 - Trump Never Give Up: How I Turned My Biggest Challenges into Success

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C REA TIVE , P OSITIVE T HINKING

had become a friend. He had survived a concentration camp in
Poland so I knew he had street smarts, and I respected his opin-
ion. He told me I should get out, sell the place. It was successful
and fully rented, so I ask him why, and he said it wasn’t the
property or the management, but the area that was turning bad.
I spent a couple days in Cincinnati to check this out for
myself, and he was right. It was becoming a rough area, sur-
rounded by equally rough neighborhoods. There was an obvious
shift occurring, and not in the right direction. I decided to put
Swifton Village up for sale.
Response was swift, and it wasn’t long before I saw the fruits
of my first big deal. We bought Swifton Village for $6 million
and sold it a few years later for $12 million. That’s a nice profit.
The thing to remember is that I went into this crummy place
and decided not only to see it positively but creatively—and
look at the results of that attitude. Cultivate it in yourself!
Creative, positive thinking can be a powerful source for success.

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