Page 92 - Trump Never Give Up: How I Turned My Biggest Challenges into Success

trum_c16.qxd 11/30/07 3:59 PM Page 71

16

K NOW W HEN TO C UT

Y OUR L OSSES

TRUMP SHUTTLE

ow do you decide when it is smarter to bail out than to
Hkeep paddling?
As businesses go, I’d rate the airlines as a great idea if you
want a lot of trouble, too much competition, too much work,
and all for too little profit. Recently, we saw what happened to
JetBlue. They’d had a great record, very pleased passengers, and
one ice storm knocked their reputation and their credibility
completely off the runway. Their popularity plummeted and
they had to issue a public apology to passengers for their mis-
management. I thought, “that’s the airline business for you.”
Even Delta Airlines, which has been established for a long time,
is just recently coming out of bankruptcy.

71