Page 97 - Trump Never Give Up: How I Turned My Biggest Challenges into Success

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T R UM P: N E V E R G I V E U P

spots. Don’t throw out those sudden lightning-like ideas, but be
circumspect about them.
Knowing the world means seeing the whole picture. That is
definitely preferable to seeing a narrow slice of life and being
content with a small amount of local knowledge. What we don’t
know can be as important as what we do know. If that thought
doesn’t make you endlessly curious about the wide world, I don’t
know what will. It’s imperative to keep the big picture in mind
and stay hungry for learning more, if you want big success.
I have had a “think big” attitude for a long time, even when
I was determined to succeed in Manhattan as a young man.
That was an immediate goal. The ultimate goal was a bit more
universal. However, you have to do first things first. Now I am
developing in many countries throughout the world, and the
Trump brand is known globally. That’s no accident.
Aside from great determination and a strong will, I have to
say that understanding the realities of how the world works,
including a sense of world history, is a necessary ingredient for
wide-ranging success. There may be flukes that will occur that
catapult individuals to fame or fortune, but most often you will
find that people who have operated on a large scale and
remained diligent and successful for a long time also have a
broad understanding of world.
I think the way technology drives business around the world
today is an example of this. Visionaries saw all of this happening
before most of us had given it a thought. The Internet has
brought the world together in an exciting and efficient way, and
all of us, worldwide, are affected. Technology is growing so rap-
idly that it’s hard to keep up with the changes, even if you’re in
the industry. People have said, “but is all this change really nec-
essary?” My answer is that refrigerators aren’t really necessary,
the world functioned without them for many centuries, but they
sure were a great invention. In fact, for many years, countries’

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