Page 96 - Trump Never Give Up: How I Turned My Biggest Challenges into Success

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B USINESS I S ABOUT

K NOWING THE W ORLD

here are probably a million definitions of what business is,
Twhat it isn’t, what it’s about, how it works, and so forth.
Years ago, I realized an important thing: Business is about know-
ing the world. That’s a big assignment. That realization opened
me up to a myriad of great opportunities I hadn’t seen before.
I started to see the world as an emerging market. That
insight alone can improve your vision almost automatically (and
vision is necessary for great success). In fact, if you can begin to
see your neighborhood, your town, your state, as an emerging
market, you will be surprised at how creative you will become.
New ideas will come to you even though you know every street,
every house, every tree. Newness of vision can be invaluable
when it comes to business.
When you suddenly get some great idea, ask yourself,
“What am I pretending not to see?” That’s a good test for blind

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