Page 138 - Why We Want You To Be Rich - Donald Trump, Robert Kiyosaki.pdf

132 I CHAPTER TEN

which foods they put in their bodies, investors who invest to win need to
carefully choose which advice they put in their heads. Sometimes, it may
require clearing your mind ofold thoughts. For much ofmy life, my mind
staged a running battle between what my poor dad taught me about money
and what my rich dad taught me about money.

The Power OfControl

In addition to wanting leverage, investors who invest to win want
control. People think investing is risky simply because they have no control.
I like business and real estate because I have control. I do not like paper
assets such asstocks, bonds and mutual funds because I do not have COntrol.
Most people who think investing is risky invest in paper assets and have no
control. Is that you?
Those ofyou who have seen my television show on PBS are familiar with
the car metaphor I use. On the show, I have a mock-up of a car to
demonstrate the importance ofcontrols. On the car, I have:

1. Steering wheel
2. Brakes
3. Gas pedal
4. Gear shift
S. Driver's license
6. Insurance

Using the car as an example and a metaphor for investing, I ask the
audience ifthey would drive a car without anyone ofthese six factors. For
example, ifyou got in a car and it did not have a steering wheel, would you
drive the car?
Obviously, the answer is "No." Why? We all know: Because driving the
car would be too risky without the control ofa steering wheel.
Many people think investing is risky because they do not have control.
And when you invest in mutual funds, stocks, bonds or savings, you have
almost zero control.
On top of that, most investors have no training, and to drive a car

WHY WE WANT You To BE RICH