Page 140 - Why We Want You To Be Rich - Donald Trump, Robert Kiyosaki.pdf

134 I CHAPTER TEN

When we speak about financial education, we are speaking about
education that gives you the knowledge about how to control these six
factors. RichDad PoorDad is about controlling these sixitems. For example,
when it comes to insurance, I mention the importance of using corporate
entities to protect personal assets from taxes and lawsuits.
It is control over these six factors that truly separates the rich from the
poor.
Another example of control is the ability to increase sales and reduce
expenses. Most people are pretty good at reducing expenses, but very few
people are good at increasing sales. That is why, after returning from
Vietnam in 1974, my rich dad recommended I get a job learning to sell. He
said, "Ifyou want to be an entrepreneur, you need to know how to sell,"
That's why I spent four years at the Xerox Corporation, learning to sell.
When people ask me what's the first thing they should do ifthey want
to be an entrepreneur, I recommend they learn how to sell.Most do not take
my recommendation. As Donald Trump says,some people are born natural
salespeople and some aren't. Even ifyou aren't great in sales, you can learn
... ifyou want to. I wasn't a natural salesperson, but I did learn. I am not a
best-writing author, I am a best-selling author. It is my study ofthe subject
of sales that allows me to have more control over the income from my
investments and the number of books I sell. The world is filled with great
authors with great messages; the problem is they don't know how to sell.
The price ofnot being able to sell is a very high price to pay - a price greater
than money.
Donald Trump and I recommend and support the network marketing
or direct sales industry primarily because of the education aspect of the
industry. Not only do most ofthese businesses focus on training people to
be business owners, many of these businesses also have great personal
development and sales-training programs. Select an organization for the
education aspect more than for the compensation. This is another example
ofinvesting more in your education before investing your money.
Ifyou cannot sell, you have very little control over your income, the
income ofyour business or the income ofyour properties. Having the name

WHY WE WANT You To BE RICH
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