Page 162 - Why We Want You To Be Rich - Donald Trump, Robert Kiyosaki.pdf

156 I CHAPTER THIRTEEN

they invest, many simply turn their money over to someone they hope is an
expert and learn little to nothing for themselves. They are trapped by their
own doubts, fears and limited knowledge ofbusiness and money. They live
in fear oftaking risks and think much oflife is risky.
Many investment advisors, financial journalists and salespeople prey on
such individuals' fear ofrisk, selling them the riskiest investments ofall.They
actually believe that saving money is safe and investing for the long term in
mutual funds is safe ... not risky.
To make matters worse, many of these same people (as well as their
"financial experts") think that what Donald Trump, Warren Buffett and I do
is risky. Nothing could be further from the truth. Donald Trump and
Warren Buffett make a lot ofmoney Simplybecause they know that the end-
result oftheir endeavor ispredictable - the opposite ofrisky.

Getting Rich Is Predictable

Besides using McDonald's as an example, my rich dad used an apple
grower to explain predictability. He told me the story of an apple grower
who started with one acre of apple trees. "Planting that first acre," my rich
dad said, "was hard. The farmer did not have much money, and the apple
trees needed time to grow. After a few years,apples appeared, and the farmer
sold them. With his profits, he bought two more acres and planted more
trees. Soon he had over a hundred acres ofapple trees, all producing apples.
It started slowly,but he knew ifhe kept doing what he was doing, he would
soon be a very rich man." Though this example was a very simple one, it
served me well.
"Yes, but what about bugs or drought?" some might ask. It's a valid
question ... and successful business owners don't count on everythinggoing
perfectly. For example, all store owners know that there will be theft by both
customers and employees. A successful business will factor in reserves for
these losses in their projections and build systems to control and minimize
those losses.
Now I hear some cynics saying, "Yes, but ifyou plant too many trees
and produce too many apples, the price ofapples will come down." Yes, this

WHY WE WANT You To BE RICH
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