Page 45 - Trump University Commercial Real Estate 101
P. 45

Ho w to Read a Market



                       Decline Phase

                     Local governments become stretched. Their focus is out on the fringe,
                   building infrastructure and creating new tax bases farther and farther
                   from the city center. Often money will be raised from taxpayers in the
                   mature areas, only to find it redirected to infrastructure needs in

                   the growth areas. The cities become hooked on growth. Now the
                   mature areas begin to look threadbare, as repairs are deferred. This
                   marks the beginning of the decline phase.
                         Don ’ t invest your money in areas going through the decline phase.
                   It takes too long for governments not only to recognize the decline,
                   but to get around to doing something about it. The time to invest in
                   such areas, as I said earlier, is when governments put their money
                   where their plans are, and actually begin projects and development
                   incentives to revitalize the blighted areas.
                         We are currently purchasing a property on the south side of Dal-
                   las, where the city has committed to  $ 73 million in incentives for
                   developers to revitalize the area. We will reposition the property to a
                   more upscale one, while other developers are buying older properties
                   that they will tear down and replace with high - end retail, entertain-
                   ment, and commercial spaces.
                         The entire area is destined to become an alternative to the very
                   desirable  Uptown  area of Dallas. Young urban professionals who are
                   priced out of Uptown will view this area as the next best viable alterna-
                   tive, as an entire  work - live - play  area is created.



                                     What Drives Demand in a Market


                     The first demand factor in any market is the local and national econ-

                   omy. Despite what the national media would like you to believe, most
                   economies are driven by local job growth. Nevertheless, the  perception
                   of what the national economy is doing can help or hinder local
                   trends.




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